Silver Bullets: A Soldier’s Story Of How Coors Bombed In The Beer Wars. Autographed, New (St. Martin’s Press)

By Robert J. Burgess

Hardcover, 256 Pages

Hilarious business time, published in 1994, about the crazy gang at Coors that almost drove the legacy brewer out of business. Publisher’s Weekly called this page-turner, “A persuasive black humor business saga.”